Population services international (psi) was a not-for-profit agency founded in 1970 to help control the population explosion in many less developed countries through the dissemination of family planning information and products. Problem statement the problem that is identified in the case population services international: the social marketing project in bangladesh is that a population control program was introduced in bangladesh, psi introduced two products which were raja condoms and maya contraceptive pills. The difference in the disparity in raja's and maya's performance seems to be based on the patriarchal society in bangladesh studies have shown that men do most of the household purchases, and women are influenced by the men as far as what to purchase this might be a reflection of the. The turnover ratio of raja is higher than maya (7 vs 35), therefore, the average days to sale raja is only 52 days compared to maya of 102 days the engage with physicians.
Priceless success at mastercard: raja rajamannar's case for global marketer of the year by staff january 22, 2018 campaign is showcasing the six chief marketing officers shortlisted for the world federation of advertisers' global marketer of the year award. Case analysis population services international: the social marketing project in bangladesh introduction the case deals with social marketing project (smp), a program involving the marketing of birth. Creating value through cause-related marketing and celebrity advocacy the case of youthaids & psi page 1 creating value through cause-related marketing and celebrity.
Success of raja •evoked feeling of being recognized king name •price reference direct marketing successful point are tea and subsidized cigarette such as street advertising canvassing, t shirt rate •price only to distribution campaign convey sense of value availability in 3 flexible formats - 3/12/100 packaging wide reach pieces a pack. The psi case: marketing of raja and maya essay happened because of the fact that two products had different characteristic in essence and the market in bangladesh had it specific characteristic - market characteristic in bangladesh : most consumers were illiterate and did not have access to professional doctors or pharmacies. Mastercard chief marketing officer raja rajamannar: 'an existential threat' faces cmos by brian braiker published on june 07, 2018 raja rajamannar in mastercard's case, the company touches. Late in 1983, when psi met to discuss the marketing strategies for 1984-86, they observed that raja sales had steadily increased but maya sales declined despite using the same marketing strategies for both the products. Seven years later, three psi managers were meeting at psi's washington, dc headquarters to discuss 1984-86 marketing strategy for two products: raja condoms and maya birth control pills.
The social marketing project in bangladesh 1 problem statement:as part of the population control program in bangladesh, psi introduced two products -raja condoms andmaya contraceptive pills. Case analysis - raja maya in 1976, population services international (psi), a non-profit organisation, in agreement with government of bangladesh, started a family-planning program through social marketing. The psi case: marketing of raja and maya - essay example as a result, people were more willing to accept condom rather than drug mama's performance got worse because of its weak marketing strategy compared to other competitive products.
The psi case: marketing of raja and maya 1168 words | 5 pages retailers than psi gave it to retailers as for sales of maya - image of maya was negative among. As raja says, because many cmos have risen through the creative route, much more than the financial route, they are like a rabbit caught in the headlights they talk about jargon and marketing kpis, which the cfo and ceo could care less about - they are looking for financial results.
Population services international (psi) is a non-profit organization with the declared goal and mission of controlling the population growth in poorer countries through the implementation of specific birth control and family planning programs one of the countries they have approached ever since 1976 was bangladesh. Psi wanted to keep the prices low raja sales had increased steadily over the past six years to 504 million pieces in 1983 maya sales had declined from 11 million in 1980 to 062 million in 1983. Social marketing is an approach that uses marketing principles and concepts (for example, the 4ps of the market - product and packaging design, pricing, place and promotion) to influence demand and supply and promote use. Case summary of psi: social marketing project in bangladesh 1) who is right: ciszewski or schellstede why i think both of them are right and have good strategy in trying.